Wedding Dresses. Wedding Accessories. Fall Look Book: The Wink. Bridesmaid Dresses. Shop by Price. Wedding Essentials. Shop by Color. Shop by Style. All Sale. Start Planning. In and , David's Bridal grew from 14 to 36 stores. The company hired a new management team to better handle its new stores and upgraded its existing stores.
The company decided to convert its warehouses to bridal superstores. A bridal superstore offered the wide selections of a bridal warehouse, but with nicer surroundings and better service.
Many of the company's competitors were converting to superstores as a way to adapt to the changes in the market, such as a faster-paced lifestyle, a decline in department stores, and foreign manufacturers' willingness to do business with discount bridal stores.
David's Bridal felt that superstores were the best way to go. She likes to be pampered, and she wants all the fuzzies. She wants to shop in some place that's comfortable and not threatening. David's Bridal believed that superior customer service was the key to the company's future success. Management knew that if a bride-to-be bought a dress at David's Bridal and was satisfied with the service, she was more likely to buy the bridesmaids' dresses there.
If the bridesmaids liked their dresses, they were more likely to come back to David's Bridal when they were looking for their own bridal gowns. Erlbaum claimed that superior service was the best way to build market share. The company's new and upgraded bridal superstores had better lighting, comfortable dressing rooms, stylish interiors, and onsite alterations.
A bride-to-be was greeted by a personal sales consultant who would stay with the bride-to-be as long as she was needed. When they entered the store, brides-to-be were asked to complete a questionnaire that helped sales consultants find them the perfect gown.
The company dropped the 'Wearhouse' from its name. In the company named Robert Hurth as president. Youtie wanted Hurth to manage the financial side of the company, so he could concentrate on fashion. Youtie planned to work with buyers and vendors and travel the globe selecting fabrics. Paul E. Taub, vice-president of marketing, explained in the Philadelphia Business Journal that it was imperative that the company's bridal gowns be absolutely breathtaking.
David Bridal's quick expansion and store upgrades put a strain on its capital resources and inventory controls. The company lacked a distribution center, and most merchandise flowed directly to its stores. In time, the company had an excess inventory of bridal and special occasion gowns. Youtie and Erlbaum were the principal shareholders before the company's initial public offering IPO. The company used the capital to reduce the debt it had incurred with its expansion and upgrades and to fund further expansion and a new distribution center.
Not just for me, but also 2 out of my 4 bridesmaids! Now let me give some backstory for alterations …I bought my dress pre pandemic and 2 months before I found out I was pregnant! Now after having my child my dress fit but was tight in the boobs! Therefore I asked it to be taken out a tad and a few other adjustments made. This third time after my dress was taken out, my dress no longer looked or fit the way it should have! This left me not feeling beautiful in my dress or confident with their ability to fix my dress!
I chose to take my dress as is and take it somewhere else to get altered properly, as my wedding is 8 days away! I would also like to add they butchered my one bridesmaids dress, that it no longer fits comfortably nor does it look the same as my other bridesmaid who has the same dress! She was also treated poorly by an employee who was helping her at the time she went in for her 2nd fitting!
So they took them out on the spot and ripped her dress in the process so they then had to sew it to fix it! I will say this…Emily the alterations manager was delightful in trying to help and attentive to me all 4 times I was there for alterations!
However, whomever is doing the actually alterations may need to work ok their sewing abilities!! After wedding I will be contacting headquarters directly. No one should have to go through this type of experience when wedding dress shopping. Please log in again. The login page will open in a new tab.
After logging in you can close it and return to this page. David's Bridal Headquarters Address and Contact. David's Bridal Headquarters Executive Team. Scott Key. Chief Executive Officer. Gary E. Secretary, Treasurer and Director.
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